Firstly, we're in the hazy mid-1990s, dour playground of the Verve, where David Kay sounds like Richard Ashcroft, and every drumbeat, guitar strum and lyric, well-crafted as they are, sounds worthy and weighty. Next, we're whizzed into a world of effrontery and chirp, where handclaps, 70s MOR and bah-bah-bah backing vocals rule. All this to-ing and fro-ing sours Free School Milk's charms if you try to swallow it all in one sitting. In moderation, its radio-friendly flavours become much more hearty.
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